There is the ASR Rapid Start Utility, and the Rapid Start Driver, which are two separate downloads. Have you installed both of, in the order stated in the instructions?
Intel has a different procedure for Rapid Start with their mother boards, and combine the utility and driver in one installation download. Their instructions have you create the Rapid Start partition before installing the software.
Are you sure your drive is connected to the Intel SATA ports? Your board also has ASMedia SATA ports, which are located next to the 24 pin power connector. You can't use those for Rapid Start.
Rapid Start is meant to be used with a SSD, and you did not list one in your PC specs...