[i]The most stylish and sophisticated camera phone has arrived in Australia with the launch of the Sony Ericsson T610.

Enjoy pure sophistication with the crystal clear 65K large colour screen, in-built camera and the smooth aluminium body.

With QuickShare (TM) users can snap, save and send images in just three clicks, making the T610 ultra user-friendly.[i]

The new Sony Ericsson T610 ? Pure Sophistication

The most stylish and sophisticated camera phone to hit Australian shores to-date ? the new Sony Ericsson T610 is upping the mobile phone stakes.

With its crystal clear, colour screen, this picture-perfect phone has transformed the art of taking and sharing pictures forever. With QuickShareTM it is only three clicks to snap, save and send images ? the T610 is the most user-friendly phone yet.

The simply stylish T610 is loaded with the latest messaging capabilities, Bluetooth?, in-built camera, triple band, polyphonic ringtones, Java and Mophun platforms for advanced gaming - a combination of features that begs the question ? is there anything Sony Ericsson's next generation phone doesn't have?

Pure Imaging

Aware that your mobile phone can take and send pics but not sure how to do it? The T610 promises easy experience sharing with QuickShare? imaging. A concept that maximises your phone's imaging capabilities ? QuickShare? allows you to take photos with the T610's integrated camera and send an
MMS* (multimedia message) quickly and easily in only three clicks instead of upwards of 10 on a standard mobile. Want to take a picture? Just push the camera button ? EASY! Just spotted your favourite star on the street? Report back to friends instantly on their mobile or desktop by sending an MMS with the evidence. Add messages, pictures, sounds and voice clips for extra impact.

Pure Connectivity

With built-in Bluetooth?, wireless connectivity is a reality. Connect to a Bluetooth? headset, Bluetooth? carkit, PC, PDA, printer or other Bluetooth? device to give you true freedom of movement. Triple band functionality and PC Synchronisation means you're always connected and never without your contacts or calendar wherever you are in the world.

Pure Entertainment

The polyphonic ringtones of the T610 provide real music and authentic sounds. Fancy yourself as a DJ? Sample your first track with the T610's DJ Music Ringtone Composer - the built-in Music DJ feature is packed with percussion, guitar and keyboard samplers. The Java and Mophun platforms allow for download of a multitude of new games and applications. Play games with vibration, joystick control, great colour graphics and enhanced interaction.

Pure Simplicity

While QuickShare? makes image sharing simple, the T610's soft keys, 12 animated icons and menu hotlinks let you explore and use the many T610 functions quickly and easily.

Pure Style

The smooth aluminium body and large, super-clear display gives the phone its sophisticated look and feel. The 65K colour display provides for excellent phone usability and viewing of images and other graphics.

Pure Personality

There are a myriad of ways to give your T610 its own personal look and feel. Take a direct route to all sorts of free fun and downloadable games, wallpaper, screensavers, themes and ring tones by visiting www.sonyericsson.com/fun The T610 is available in Aluminium Haze with an RRP of $845. To explore more of the T610's simply stylish features visit http://www.sonyericsson.com/t610 or http://www.sonyericsson.com/au

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 3,500 employees across the globe working on research, development, design, sales, marketing, distribution and support.

T610 features
| 65,536-colour screen | In-built camera |
| Screen size: 32mm x 38mm | PC Synchronisation |
| Screen Resolution 128 x 160 | Java applications |
| pixels | |
| Themes and Profiles | Picture Phonebook |
| Mobile Internet (GPRS) | Talk time: up to 14 hours |
| | Standby: up to 13 days |
| Maximum messaging with MMS, | Triple band compatibility (GSM |
| EMS (Enhanced Messaging | 900/1800/1900 MHz) |
| Service), SMS and Email | |
| Size: 102mm x 44mm x 19mm | Music DJ for composition of |
| | polyphonic tones |
| Weight: 95 grams |Screensaver and Wallpaper |
| |pictures |
| Quickshare? image sharing |Games (DeepAbyss, FiveStones, |
| |Minigolf installed, more |
| |downloadable) |
| 32-tone polyphonic ring tones| Joystick control |
| Bluetooth? | Calendar & contacts |
| Infrared port | Predictive text |

*Multimedia Messaging (MMS) is network dependent