CREATIVE ADVANCES AWARD-WINNING SOUND BLASTER AUDIGY 2 LINE WITH INTRODUCTION OF
SOUND BLASTER AUDIGY 2 ZS

Eight-Channel 108dB SNR, DTS-ES Decoding and More Make Sound Blaster Audigy 2 ZS the Definitive 24-bit ADVANCED HD Audio Solution for the PC


SYDNEY - September 9, 2003 - Creative Labs Pty Ltd, a local subsidiary of Creative Technology Ltd, a worldwide leader in digital entertainment products for PC users today announced the third generation of its award winning Sound Blaster® Audigy® family of sound cards. Building on innovative and advanced audio technologies for the PC, the Sound Blaster Audigy 2 ZS elevates PC audio quality with eight-channel 108dB SNR clarity, built-in DTS® Extended Surround™ decoding and 7.1 surround sound for music, gaming, and movies. Like its predecessor, the Sound Blaster Audigy 2 ZS features Advanced Resolution™ 24-bit DVD-Audio™ playback, THX® certification, 24-bit/96kHz recording, and FireWire® connectivity. The Audigy 2 ZS will be available in two product offerings including the Sound Blaster Audigy 2 ZS and Sound Blaster Audigy 2 ZS Platinum Pro.

Additional Sound Blaster Audigy 2 ZS features
Complimenting THX Multimedia Certification, Creative's unique THX Setup Console provides accurate audio calibration for a precise speaker listening environment. The Sound Blaster Audigy 2 ZS comes EAX® 4.0 ADVANCED HD™ ready* adding ultra-realistic Multi-Environment™ effects that deliver life-like sound as multiple environment acoustics are simultaneously processed in real-time. Providing a complete cinematic experience, the Sound Blaster Audigy 2 ZS has built-in DTS-ES and Dolby Digital® EX decoding to deliver captivating audio playback in 5.1, 6.1 or 7.1 surround with DVD movies. Creative MediaSource™ has also been enhanced to allow the user to further enjoy their digital audio content. A new Karaoke feature suppresses vocals on MP3, WMA and CD music allowing you to sing along to your favorite songs, and Smart Playlist allows users to create custom playlists based on a multitude of options such as tempo, artist, last play date and custom rating.

Sound Blaster Audigy 2 ZS
Perfect for the extreme gamer and MP3 music enthusiast, the card only Sound Blaster Audigy 2 ZS, comes with complete gaming and music enhancement software. This includes the full EAX 3.0 ADVANCED HD version of Lara Croft: Tomb Raider: The Angel of Darkness® and Tom Clancy's Rainbow Six 3: Raven Shield™ plus Creative MediaSource™ 2 digital media player, and EAX Music Console with acoustic enhancements.

Sound Blaster Audigy 2 ZS Platinum Pro
Ideal for the aspiring musician, the Sound Blaster Audigy 2 ZS Platinum Pro features 24-bit/96kHz multi-channel recording capabilities and ASIO™ 2.0 support for low latency recording. The Sound Blaster Audigy 2 ZS Platinum Pro version includes the studio quality Audigy ZS external I/O hub with three analog stereo connections, plus optical and coaxial digital I/O, full-sized MIDI I/O, two FireWire ports and a headphone output with its own volume control. The Audigy 2 Platinum Pro includes the high-end music creation applications Steinberg Cubasis VST 4.0 Creative Edition + Wavelab Lite 2.0 and Image Line FL Studio 4 Creative Edition. Using this full-featured recording platform, musicians can connect multiple guitars, microphones, and a MIDI keyboard to record their music to digital devices via optical or coaxial connections - or even connect to external AV amps or decoders.

Pricing and availability
The Sound Blaster Audigy 2 ZS has a recommended retail price of AUD$269.00 GST and the Sound Blaster Audigy 2 ZS Platinum Pro has an estimated street price of AUD$499.00 inc GST. All two products will be available in October. For more information about the Sound Blaster Audigy 2 ZS, visit www.australia.creative.com.

* Requires online update for EAX 4.0 ADVANCED HD support.

About Creative Labs Pty Ltd
Creative Labs Pty Ltd started operating in Australia back in February 2000 and is a wholly owned subsidiary of Creative Technology Ltd. Just recently, Creative Labs expanded its operation to a new showroom and office situated on busy Parramatta Road in Sydney. The new address is Shop 3-5, 524 Parramatta Rd, Petersham NSW. Telephone: (02) 9021 9800.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.