CREATIVE INTRODUCES NEW GENERATION OF
DIGITAL CAMERAS WITH DC-CAM 3000Z

Delivers spectacular images with a 3.2 MegaPixels CCD sensor and 3x Optical Zoom


SYDNEY - September 9, 2003 - Creative Labs Pty Ltd, a local subsidiary of Creative Technology Ltd, the worldwide leader in digital entertainment solutions for PC users, today announced the DC-CAM 3000Z digital camera, which marks an important milestone in Creative's history of cameras.

Priced at an amazing AUD$399 inc GST, the DC-CAM 3000Z is Creative's new generation of CCD Digital Camera that presents greater flexibility and control to consumers with its full digital camera features. These include Auto/Manual Exposure Control, Video Recording mode or Playback mode, which are easily controlled by a Top Mode Dial Control.

Full Digicam Features
The DC-CAM 3000Z features a high precision 3.2 MegaPixels effective CCD Sensor that capable of capturing day or night pictures of up to 2048x1536 resolutions which allows realistic printing on A4-size (210mm x 297mm) photo paper.

The DC-CAM 3000Z brings you closer through its 3x Optical Zoom Lens (equivalent to a 35mm to 105mm), with an additional 2x Digital Zoom capability. In addition, a unique automatic lens cover that prevents dust or sand from getting into the internal mechanism, protects the lens.

For advanced photography, DC-CAM 3000Z lets the user have the control of the camera settings such as the white balance, exposure compensation, ISO and the shutter speed to achieve spectacular images.

In addition, there is a tripod socket on the bottom of the camera, which allows support for a tripod which it is extremely crucial when taking night shots that require extreme stability for longer shutter exposure. The Intelligence IGBT Strobe Flash enables users to capture pictures using flash settings in Auto, On, Off, Red-Reduction mode with an effective range of 0.80m to 2m.

"With its full digital camera features and hassle-free functions, the DC-CAM 3000Z enables users to embark on a fruitful journey in digital photography by allowing them to capture pristine images effortlessly," said Joseph Liow, Vice President/General Manager at Creative Labs Asia. "In addition, the DC-CAM 3000Z's video recording features and bundled video editing software enables users to have twice the fun!"

Ergonomic Design
While the DC-CAM 3000Z comes in a minimalist look and feel, it is also ergonomically designed to allow a firmer grip when the user takes photograph. Output ports which are conveniently located at the side of the camera body allow users to connect to the computer using an USB cable or to the TV/LCD monitor using the video output cable.

Expandability
With the built-in 16MB internal memory, DC-CAM 3000Z can store up to 225 pictures at 640 x 480 image resolution in normal JPEG quality or 11 pictures at 2048 x 1536 image resolution in fine JPEG quality. There is also opportunity for expanding the storage capacity with the memory slot for SD cards that is located inside the battery compartment holding the AA-size batteries

Useful Software
The DC-CAM 3000Z comes with bundled software for image and video editing which provide even greater fun for users.



MGIŽ PhotoSuite
The MGIŽ PhotoSuite 4 is a software for web and PC photography which enable users to do wonderful things with their photos, slides, and digital images, whether it is an old shoe box full of tattered pictures, a stack of photo albums as high as the ceiling, or disk after disk of digital photos.

MGIŽ VideoWave 4
The MGIŽ VideoWave 4 is a powerful yet elegant video-editing software that captures video easily and intuitively. This software works with a variety of video formats and provides output options for VHS, DV, CD and streaming over the Web. The interface is smart and the work-flow beautifully simple. Each task (such as editing, effects, capture, text, transitions and output) is completed in a separate mode window and readily accessed via the Mode Selector.

Pricing and Availability
The Creative DC-CAM 3000Z will be available in October 2003 at a recommended retail price of AUD$399 inc GST. For more information visit www.australia.creative.com

About Creative Labs Pty Ltd
Creative Labs Pty Ltd started operating in Australia back in February 2000 and is a wholly owned subsidiary of Creative Technology Ltd. Just recently, Creative Labs expanded its operation to a new showroom and office situated on busy Parramatta Road in Sydney. The new address is Shop 3-5, 524 Parramatta Rd, Petersham NSW. Telephone: (02) 9021 9800.

About Creative
Creative (NASDAQ: CREAF) is the worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMADŽ Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.