As it is from here

IF YOU need a a high end card and really want to get Half Life 2 you might want to consider what's happening soon.
ATI and its partners have won an exclusive deal to ship the game with every Radeon 9800XT high end R360 card, scheduled to be introduced later this month.

For enthusiasts this is enticing, because for the same price they will get faster hardware and the game, if they want the game, for the same price.

Doom 3 is not very close to its release date, so it could be Nvidia might bundle Unreal Tournament 2004 for its upcoming NV38.

For consumers, this is of course very good news. You get to pay your money and take your choice.